When I first read about image tagging website TheFancy.com, I noted that 60% of their users are male. Compare this to Pinterest where 75% (or much higher, by some accounts) are women. These statistics called out to me as a challenge.

How could TheFancy become more attractive to women?

Why IS it more popular with men?

How does their E-commerce twist work?

Could the ability to buy the products you have “pinned” (“fancied”) be a promising design feature?

Even though I don’t have the ability to buy regularly from local vendors, could I use my “pinning” hobby to help promote British Columbian businesses?

These days I am very cautious about joining new social media sites.  So many prove to be disappointing and are a waste of effort.   In this case I dived in and have neglected my Pinterest account since then. Or I could say that I have refined my ideas about what I want to put on Pinterest.

Here is what I have noticed so far:

ENGAGEMENT

If you like to open a social media site and see coloured numbers and notifications of interaction, TheFancy is the site for you. The users that are on this site are busy and they’re keen to connect. In two weeks I had one new connection find me on Pinterest. On TheFancy hundreds connected to my profile. In the short time that I’ve been using the site, over 1,000 people have connected to my account! I would love to build momentum that fast on Facebook or Twitter.

THE LOOK

The design of the website is clean and elegant. The image shown above is not from their main page or from Ashton Kutcher’s main profile page. Contrary to one criticism I read, the site does not have a Tumblr feel. The latter, incidentally, cannot make an exclusive claim regarding websites with white backgrounds. There is a good balance between negative and positive space and the feel is quite different from the designs you find at other sites like Pinterest.

THE USERS

There are currently over 300,000 users on this website who, collectively, tag a million images every week. Soon after I joined, the first person who connected with my page was a Milanese man in in his early 40s who has exquisite taste. How can you go wrong with that kind of start?

The largest user group includes people in their mid 20s to early 30s; however, this is a site that could appeal to other demographics. The images, products and locations that users feature are simply gorgeous. If you like to sigh looking at sumptuous photography in the best magazines, TheFancy will meet your needs. There are many ways that the design of this site could be improved.  I will write more about the growth areas in another post.

One area needing work is related to member profiles. It can be hard to know where all the users are based, but you get hints from their names and other details. They are an international crowd who have fabulous taste! Every day you will discover something new without having to buy a pricey Wallpaper magazine.

THE SHIFT

This isn’t, for the most part, a website where you tag a photo of cupcakes, an infographic or a photographic collage about making a craft. That doesn’t mean that there isn’t room for these types of images. Lately I’ve experimented by adding in some of the over 100 quote images I’ve collected while cruising the Internet. Even if they resonate with a few people, it is worth adding them in. What you will find on this site are tempting images of vacation hot spots, sleek architecture and industrial design, and clothing you wish you could own after you throw out everything in your closet.  If none of these topics interest you, do take a look because there are many other types of images.

THE GOAL

The founders of this website have been cataloging objects – thousands of them. To quote a recent piece in the New York Times, it is a “new scrapbooking and shopping site, where users can share photographs of covetable objects and experiences — a velvet Burberry trench coat, sparkly gold nail polish, a room at the Ritz-Carlton, Hong Kong — and, it is hoped, buy them.” The founders at TheFancy aren’t trying to create another Pinterest.  They’ve got their sights set on Amazon’s business.

THE TONE

Whether it’s Twitter, Facebook or TheFancy, when it comes to tone, I am all about being positive and upbeat when using Social Media.  I use a more critical eye on a Twitter account focussed on educational policy research and politics, but otherwise I’m not interested in engaging with people who have unnecessarily sharp, nasty and/or negative attitudes.  For the most part, the users on TheFancy are positive and happy in their outlook.  There are some design improvements that could help users – especially female users – customize their experience so that they could connect with like-minded, positive individuals.  This is a growth area for this site.

THE FOUNDER

Soon after I joined the site, I had to write Customer Service.  Within less than 12 hours, the founder, Joe Einhorn, sent me a reply.  I don’t care if there are two people in their New York City headquarters or 200.  When it comes to caring about your users and customer service THAT is the type of approach that separates the cream from the coffee.

SUCCESS!

My main goal starting my TheFancy account was to promote British Columbian products and services.  I decided that if I am going to spend time “pinning” and tagging, I might as well put my efforts to some use.  I do not make any money through this account, but it is my way to support small businesses in this province.  I love the work of local artisans, artists and entrepreneurs and have discovered many businesses I did not know existed in the Pacific Northwest.  Today two of my “finds” on TheFancy were featured on the home page.  In less than 12 hours 1,600 people have tagged these images – over 700 focussed on a local Vancouver furniture designer’s work.

IT’S IRONIC

It’s ironic that this feature would happen today. I was starting to wonder why I couldn’t create any traction when talking about this website.  There didn’t appear to be any interest amongst the women I know online or my friends. The few times that I have mentioned the site to other women – especially women who publish their own sites – I haven’t encountered keen interest.  Increasing the appeal to women, who drive many areas of the Internet, is a growth area for The Fancy.

For now I’m happy knowing that so many people are seeing the work of a Vancouverite in the comfort of their homes around the world.

I feel obliged, before closing, to mention that Ashton Kutcher is one of the investors backing this company and keeps a profile on the site. OK – you don’t fancy following what Ashton is up to. Just thought I’d mention it.

We’d love to hear from you so don’t be shy! You can comment about this posting using the comment function below or visit us at our Facebook page.

Daily Dish Archives
: Pamela Chan/Publisher, BCfamily.ca

RELATED

TheFancy.com: A Virtual Closet Website

Joe Einhorn speaks with Hypebeast

There are many more articles about this website on the Internet and it is hard to pick the best ones.  Here is a search result that includes the founder’s name.  This will give you more interview pieces. Happy searching!

More than 3/4 of 18 to 24 year olds, and more than half of 25 to 34 year olds, are anxious about being wireless.  How did we get to this point?  Can you remember life without a smart phone?

Imagine yourself in the following scenarios:

It’s 1985. You are a passenger in a top of the line Mercedes that is used to transport an ambassador around Tokyo. The car has all the latest features, including a car phone.  How exciting! You have never used one before. You use the opportunity to call your mother, who is working at another embassy in town.  “Guess where I am?”, you ask. There is no other purpose for your call.  +1 for cell phone technology

It’s 1996. You are sitting across from a colleague in a high-end restaurant.  His phone rings while you are eating.  Cell phones are a relatively new toy for Tokyo residents.  You are not used to hearing a phone ring while you are dining out.  He looks mildly stunned, as he glances at his phone, and then proceeds to pounce on it while his eyes glaze over. He puts his head down, presses the phone against his ear, removes himself from the table without a word and disappears outside.  “Is he part of some covert, special services branch operation?”, you wonder.  You sit at the table pondering this scenario until he returns and continues the conversation. -1 for cell phone technology

It’s 1997. You’ve received an invitation to join a small group of foreign businessmen  for a cherry blossom viewing picnic (hanami)  in Yoyogi Park, Tokyo. The park is massive and there are thousands of people sitting on blankets and large tarp all over the vast expanse of open lawn.  You call your hanami host on his cell phone and tell him that you have arrived.  He stands up, all 6′ 3″ of him, and waves to you from a location far across the park.  Thank goodness for cell phones! +1

It’s 2000. You’re on a train in Tokyo with a friend and her usual cool demeanour is absent.  She is visibly irritated.  “Why won’t that woman shut up?”, she complains. ”She’s talking so loudly into her phone. Doesn’t she know that we can hear her?  Doesn’t she know she’s not supposed to do that?”  True enough.  Looking around you know that the accepted protocol is to move towards the middle of the least used exit door, as far away from the seats as possible, press your body into the door and discreetly talk on the phone. -1

It’s 2001. You’re speeding towards Tokyo on an express train from Yokohama.  Your friend is also arriving on an express train from a different direction. It’s the early evening and you are meeting up to go to a party. You don’t have time to get lost or be delayed.  You are also arriving in one of the world’s busiest train stations. Over two million people (the equivalent of the Metro Vancouver population) move through this station every day.  It’s busy, but not chaotic.   Still – there is no margin for error.  You don’t want to be late. You call your friend to advise her that your arrival is imminent. She gives an update on her location, you both spill off your trains, rush through crowds of people and meet up with ease.  +1

It’s 2003.   You’re on a bus in Vancouver and you can’t get a conversation out of your mind.  It’s the one you can’t help but hear because a teenager is yelling down the phone line, via her cell phone, two seats away.  People make complaints in local newspapers about this behaviour.  Discuss amongst yourself Vancouverites.  What is the proper cell phone etiquette?   -1

It’s 2007.  You’re on your honeymoon in Greece, on the beautiful island of Santorini.  On your walk back to the boutique hotel in which you are staying, you announce that you want to call your family back in the Lower Mainland.  There is no particular reason for doing so but you feel a compelling need to call. When you get to the hotel you decide to call on the hotel phone ($$$) directly into your father’s cell phone.  He will pay top dollar, as well, for receiving an international call into his phone. As far as choices go, this is perhaps the worst one you could make; however, you feel this is what you must do.  You can give no logical reason – just make the call.  When you reach your father you find out that he was attacked by a dog (while trying to save his dog), fell backwards on the ground and almost broke his arm off his shoulder.  He is in the hospital and is waiting to go into surgery.  +1

It’s 2007 onwards.  You keep misplacing your cell phone.  Darn it all anyway. Where is it?  Finally you find it. Oh look  - it’s not charged. You’ve decided you don’t need a smart phone.  Accessing social media on a tiny screen holds no appeal to you and you suspect this phone won’t help you be more social. Indeed since 2001 you’ve managed to use a cell phone as little as possible.   Besides -  holding on to an old phone will keep a few less phones in the E-waste dump.  Apparently this means you do not have nomophobia -1

It’s 2011. Research regarding cell phone usage is published showing that cell phones activate parts of your brain closest to where you are using your phone.  Findings related to long-term usage are inconclusive. You’re glad you only used a cell phone regularly in Japan for five years. –1

It’s 2010. You want to let your colleague know that you will be late for work, but she is in a meeting.  You struggle with the tiny keys on your cell phone and send her a text message.  You hear back from her within minutes.  You also want to make contact with a relative who is in her early 20s.  You don’t have a way to contact her but wait for a phone call.  Your friends advise you that your expectation is out-of-date.  Don’t send an E-mail.  Don’t leave a phone message.  Young people don’t make phone calls these days.  Text instead. While texting has its benefits, you prefer speaking with someone on the phone, if you can’t see them in person.  Still, you can’t shake the feeling that this advise is probably correct.  How often do you receive a social call from friends these days?  Right.  Thought so. Don’t complain about this new trend to your friends and colleagues.  Evidently, using your phone as a phone is so fin de siècle.+1/-1

“She was such a beautiful human being. She’d call you for no reason at all just to say hi.” Alicia Keys speaking at Whitney Houston’s memorial service.

It’s 2011. You attend group functions and notice that many of your dinner partners lay their smart phones on the table like they are some form of a social gun. (Please remove it from its holster & set aside during the meal.) As the meal progresses they lose focus and start to play with their phones, check E-mail and send text messages. You have a flash back to your meal in 1996.  Are these people’s lives, outside of this social engagement, more important than our time together? On a number of occassions you have noticed a parent texting to the children while they are all at the same function.  They comment on the texts and laugh. Is this a modern form of whispering? On other occassions you see cell phones and other mobile devices being used instead of conversation at social functions. This is particularly the case when youth are present.  The message is clear.  They don’t want to talk with you.

This “guy” popped up all over the world.  Here he is in Seattle, taking a picture of the crowd.  (Photo: T. Warren/AP)

As the year progresses, the Occupy Movement takes shape.  In the Arab Spring and related movements around the world, wireless technology drives the revolution. Wireless technology has other uses too.

-   You keep getting invited to enticing milestone birthday and reunion parties.  A party at the Hurlingham Club?  Yes please! Sadly none of them take place in your own neck of the woods.  (Why can’t I get invited to this caliber of venue in Vancouver?) Oh look.  Another cell phone photo uploaded minutes after it was taken in a pub or disco somewhere in the world.  Excellent.  At least you can take part virtually.

-   Your friend locks herself out of her car.  She can’t get in, but almost instantly she has an update about the event on her profile page.  Good to know. Now about that locked car…

-   Your social media contact uses Four Square.  Oh look.  He’s at the Hotel Vancouver. No. Wait for it.  That was 30 minutes ago. He’s at Provence now.  Hello World. You know that guy you’ve been tracking?  The one that posts updates to all his social media accounts simultaneously.  He’s not at home right now. Hmnn.

-   You follow politics focussed accounts on Twitter.  Naturally they all follow a reporter on the Hillwho uses tweets to provide continuous updates of events, as they happen.  You don’t want to miss out on the juicy tidbits, so you follow her account.  Oh oh.  She’s shared how many tweets?  You don’t want 80,000+ tweets flooding your homepage.  Unfollow.

It’s 2012. You hear the worst story of cell/smart phone use to date.  An elderly couple meet with a young man for a visit and meal.  They don’t know each other well so there is much opportunity for conversation, yet the couple have a hard time keeping conversation going.  Their guest seems to be tuned out and vacuous. Days after the meeting they tell you that they can’t put a finger on what the problem was but both remain perplexed.  They did notice that he held on to his cell phone like it was a life line or appendage to his body.  The next day, after speaking with you, they start to realize that there was an uninvited guest at the social function.  It was the guest’s friend, communicating via text message! They realize that their guest kept looking down at his hands, which were concealed from view. They had had no previous experience with the world of texting, but now realize that he had been carrying on a conversation via text message with someone else.  No wonder he wasn’t “present” at the meal.

Cell phone sleeping bag by Jessica Tully. Purchase here.

While cell and smart phones, and wireless devices, have increased the possibilities for communication, have they also stunted our ability to communicate fully and completely, one human being to another? Have we forgotten what it means to be fully present in a conversation and social engagement? More importantly, how often do we exhibit this behaviour in the presence of our young children? Do we reflect enough on our own behaviour and the behaviour of youth who are under our supervision?  Nothing is inevitable about how we use technology.  We make choices about what we use, how we use devices and when we turn them off.

March 23 – 24, 2012 will be the second annual National Day of Unplugging.  Participants in 2010 found the challenge to be excruciating but also liberating to unplug for a day.  Are you up to the challenge?

Here are the Ten Unplugging Day Principles to help you on your way:

1. Avoid technology

2. Connect with loved ones

3. Nurture your health

4. Get outside

5. Avoid commerce

6. Light candles

7. Drink wine

8. Eat bread

9. Find silence

10. Give back

Photo by Ed Yourdon via Flickr

It would a treat to hear from you so don’t be shy! You can comment about this posting using the comment function below or visit the BCFamily.ca Facebook page.

Related

March 23rd  – 24th, 2012 is National Day of Unplugging

Mobile phones in 1986 (vide0).

A street cell phone call is the lowest call you can make. (A retro Seinfeld joke on video.)

Cell Phone Etiqutte: Teenagers Weigh In (Video)

Cell Phone Etiquette Getting Worse (Video)

Cell Phones: Mysterious Effect on the Brain (Vide0)

Cell Phone Etiquette: Observations From a Mom (Book)*

If you’re looking for an integrated scheduler for your iPhone, IconApps has launched a free application called Intuition – a personal assistant for mums.  If you haven’t bought an iPhone, this app just might tip you over the edge.  What mum wouldn’t want a centralized, day timer-like application that helps her with her schedule, to do lists (no more stickies!), tasks and wish lists?  Each task can be organized by category (such as family or work) or by location (such as home or office).  Grocery lists can be created, reused and even sent by E-mail to the family member going to the store.  A share button on each page makes it easy to share information by E-mail or send it to a social media application. In the Smart Calendar each task can be viewed by day, month or as a list and comes with due dates, times and E-mail or iPhone alert reminders. There is an integrated option that can synchronize the application with a Google calendar account and there are options to help locate coupons or local stores of note nearby.  Moms on the go who want to be in the know can also download templates with information about health and nutrition, entertaining, event planning and ideas for children and family activities.  The community feature in this app is powered by the TwitterMoms community where more than 450 topics from blogging to law are covered. This means that Intuition users can be connected to hundreds of thousands of social media and information savvy moms.

When it comes to developing useful Internet tools to help mums and anyone else who would find this app handy get organized, this free app is a step in the right direction. As part of the Intuition/Twitter Moms launch, BCFamily.ca submitted original quotes to be featured on the Twitter Moms supported community portion of this app.

Everybody is a somebody. No one is a nobody.
Wisdom is nurtured by humility and a sense of wonder.
Start every challenging interaction with a smile.
Work to live. Don’t live to work.
Notes from toddler-land. Who knew book spines taste so good?
Reading daily with your child is the greatest gift you can share.
More important than success – dare to pursue your dreams.
Sustainable living practice is about more than recycling.
We can build strong communities one interaction at a time.
We laugh more often in the company of friends AND strangers.
Full day Kindergarten isn’t a fad. Observe a 5 yr old today!
Stressed? In need of a laugh? Spend time with a child today.
Walking is an easy way to kick start a healthy lifestyle.
Remember your schooldays? Autumn is a time for reinvention.
Community festivals occur year round. They’re free and fun!

Related

For multiple inspiring quotes per week – from famous people this time :) – see the IconApps Intuition page on Facebook.  Inspiring quotes must be a company favourite at IconApps as they appear on the application as well.  Who couldn’t use a daily dose of inspiration?

To download the free app, go to the IconApps homepage

The following video provides an overview of the Twitter Moms online community

How well are you protecting your family computer – and your family – from online scams and cyber crime? Scams these days come in all shapes and sizes. An understanding of how these scams work helps individuals to protect their own personal information. In one recent article the top five scams were listed as:

- online dating scams — fake or “rogue” anti-virus software — Facebook impersonation — becoming a bot — fake websites

The Times Online lists the following top ten scams:

- social networking scams — prediction scams — economy-related scams — “It’s me” scam — the “offer you can’t refuse” — unauthorized billing group — “Man-in-the-phone” scams — E-mails containing Trojans — fake escrow services — phishing scams

You might be savvy about avoiding most of these scams, but it is the simple ones that can trip you up as well. How many people at your office, or amongst your friends, will open that one viral E-mail that makes your IT person pull his or her hair out?

Increasingly scammers are focusing on social networking sites such as Facebook. Since social networking sites are so popular, this is an area where individuals need to be clear in their mind about best practice when protecting personal information. Since youth have a reputation for being more trusting in their relationships, parents need to be vigilant not only about educating their children but also to follow-up and ensure that their advice is being followed. Parents should ensure that they read up on the security advise provided by Facebook to its users. One easy but critical precaution to take is to strip a profile of identifying information such as the names of family members, date of birth, home and work address, visible E-mail, phone number, job title and the names of the universities attended in the Info tab section.

Here are a few other security concerns you may have encountered.

- If you receive a Facebook mail from a friend that looks pre-packaged, sketchy and has no personal touches, chances are it is a scam. Do not click on the link. Click on delete instead.

- If you are sharing links with friends, put enough personal touches in the content so that they know it is legitimate. They will come to expect this standard when receiving links from you.

- If you suspect your non Facebook E-mail address list has been trolled and is sending out spam related to Facebook content, take action and investigate.

- Some Facebook advertisements lead to shifty web pages that can have viruses. Unless you have a rock solid anti virus security system on your system, avoid clicking on Facebook ads. (AVG 9.0 is a popular anti virus system right now.)

- Do not accept friend requests from people you do not know unless there is a logical reason to do so. Consider giving that person a limited view of your profile if you do not know them well.

- Avoid providing Facebook with your actual birth date, primary Email address, phone numbers, place of residence and work details.

- Read through every option under Facebook settings. Make sure you understand what each option means.

- To prevent your image from being used in Facebook advertisements, click on Settings -> Privacy -> News Feed and Wall -> Facebook Ads -> Appearance in Facebook Ads. Select No One.

- Whenever you save something on Facebook – a Note for example- look for the click down option to choose who can see it. For example, do you want your posting to be seen by “friends only” or “friends of friends”. If you are not fond of your ex husband and he is a friend of a friend, you will want to select “Only Friends”. That way if your friend comments on your note, it will not be referenced on your ex’s home page.

- Consider using the customize option more often. You may only want a handful of friends to see a photo album or wall posting, for example.

- Learn how to customize who sees what content on your wall. Do you want everyone on your list to see your bridal shower photos? Do you want everyone on Facebook to see your friend list when they search out your name? Do you want your profile appearing on a Google search? Do you want all your friends to see your status updates?

Related:

For more information about cyber crime watch the CBC documentary about cyber hackers and internet sleuths. If you live outside of Canada you can watch the documentary after installing Hotspot Shield. You just might stay awake all night worrying, after watching this type of news show.

Ten Privacy Settings Every Facebook User Should Know

Link to Facebook’s security page

Fake LinkedIn requests lead to malware. (Always open requests from inside your LinkedIn account.)

Zero Day Threat: The Shocking Truth of How Banks and Credit Bureaus Help Cyber Crooks Steal Your Money and Identity

“Why do people think girls can’t do science? Where did this crazy idea ever come from?”.  –Dr. Nancy Hopkins, Massachusetts Institute of Technology

In celebration of Ada Lovelace Day on March 24th, 2010, achievements of women working in science, engineering and technology careers will be celebrated on the Internet. This event has been designed to draw attention to the contributions and innovations of women in these disciplines. To read more on this topic, visit the Ada Lovelace Day website.

At BCfamily.ca we decided to interview women working in these disciplines and ask them about their experiences and how they see the opportunities for other young girls and women. In particular we are interested in the idea that improving opportunities for science education prepares girls for a future career in science, engineering and technology, or for a position that is closely connected with these disciplines such as textile design or environmental studies, for example. Alternatively, science education enables girls to understand the world in which they live in a more informed way even if they do not choose a science, engineering or technology related career.

During the next few weeks come back and visit us here at this page as a group of women in North America and Europe answer our questions regarding their thoughts about science, engineering and technology education and careers.



Finding Ada Lovelace Day Database site

Finding Ada Lovelace Blog

Finding Ada Lovelace on Twitter

Finding Ada Lovelace Group Page on Facebook

Ada Lovelace Day merchandise

ID Tech Camps for ages 7 – 18 at universities across North America

No techs please, we’re British


It is one thing to have had a chance to go into the sciences and like it or lump it. It is quite another to have gone down the path of no return and never have a shot at a career in the sciences – or any career that requires a science background. While one could always go back to school and start from scratch, for most people this option is somewhat of a non-option.  Regardless of whether one ultimately chooses a career in the sciences, or not, it is always preferable to have the exposure first before doors start to shut.

Girlsgotech.org is a Girl Scouts sponsored site that looks at the issue of girls going into the sciences. The following is an excerpt from their Website:

Today, more than 60% of all jobs require some form of technology skills. According to the National Science Foundation, women currently represent 46% of the total workforce, but only 25% of the technology workforce and 10% of the nation’s top technology jobs.

Despite their success in diverse areas, studies show that many women choose traditionally “female” occupations and research suggests that these decisions take root while girls are in elementary school. Studies show that by age 12, most girls lose interest in these subjects and therefore their chance at many future jobs.

The Girls Go Tech campaign aims to encourage girls to develop an early interest in math, science, and technology and, ultimately, maintain that interest to help ensure a more diverse, dynamic and productive workforce.

In the following advertisement a father misses an opportunity to encourage his daughter’s inquiring mind:

During the 2010 Vancouver Winter Olympics, Vancouverites and visitors will have a chance to try a mode of transportation that was commonplace in Vancouver one hundred years ago – the street car.

The following film was made on May 7th, 1907 and shows the route of a street car traveling along Granville Street, Hastings Street, Main Street, Cordova Street, Cambie Street, Robson Street and Davie Street.


Video by: Kabiam

A free street car will operate between Granville Island and the Olympic Village Station at Cambie and 2nd between January 21st and March 21st, 2010.  The two street cars are on loan from the City of Brussels and were developed by Bombardier. They are part of a project to demonstrate low floor street car technology.  This is a ride you and your children won’t want to miss.   As an added bonus, the street car will help families go into the Granville Island area without worrying about parking.

Getting there:  The Olympic Village Station is a short walk from the Save on Foods/Home Depot/Winners complex just below Broadway and Cambie.  There is an underground parking garage below where you can find pay parking and then walk to the station.

Olympic Line street car on Twitter.

Miss 604 review of the Olympic Line


Video by: Transitfan

An article about computer usage myths reminded me of the research work completed by Jane Healy. The article’s author discusses the following concerns and concludes that computers should never take the place of hands on playing and exploration. School districts have reached the point where they are including more and more laptops in classroom and are using computers to change the way that they are delivering the curriculum.

Myth # 1. Computers will make my child smarter.

Myth # 2: Sitting close to a computer screen will damage my child’s eyes.

Myth # 3: Computers give off harmful radiation.

Myth # 4: My child will become less social by using the computer.

Myth # 5: My child should understand how computers work.

Myth # 6: Making my child computer literate now will better prepare her for the future.

Computers, software, CDs and Smart Toys should always be considered a supplement to other, more concrete learning activities like completing puzzles, building with sand and blocks, reading books, creating art projects and playing on the playground..”

To Consider:

How do you view your child’s computer literacy opportunities?

Do you feel that your child’s school takes full advantage of computer related teachable opportunities in an age appropriate way?

To Do:

* Become well acquainted with the ways that computers are used at your child’s school.

* Ask if there is a computer club at your school.

* Ask if there are enriched programmes in your school district that promote the use of computers at school.

* Think about the ways children should use computers, and think about ways that are not beneficial.

* If your household does not have a computer, ask if there are after hours open times at the school, and ask the librarian when there is the least amount of demand to use computers at the library.

* Search for good computer sales on Craig’s List.  Ask a computer savvy friend to help you purchase a computer.

* Let friends know that you are looking to buy a second hand computer.  Some people change their electronics so frequently that they would rather give/or practically give away their computer rather than cope with the requirements needed to recycle computers.

* If you are acquiring a computer second hand ensure that it is not too old. Sometimes it is not worth the effort to resurrect a fairly old computer system as they are not compatible with current software and Internet requirements.

* Think about how your child can integrate computer use into the daily requirements of school work and life at home.

* Read  Failure to Connect – How Computers affect our children’s minds and what we can do about it. by Jane Healy.

* Read Mindstorms: Children, Computers and Powerful Ideas by Seymour A. Papert

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